I wish I were a fly on the wall when the naming of this Proven Winners petunia occrred. I can imagine how the brainstorming session went:
Marketing Head: “Here she is. Now what deserving name do we give her?”
Namer 1: “Wow, this is gonna be hard, how about green and pink?
Namer 2: “But it’s more than just green and pink; its more like a lime green and purplely pink with deep colored veins, darker throat; very abstract, actually.”
Namer 3: “Well, that doesn’t help us name it. How would these colors combine in nature?
Namer 4: “Makes me think of the colors from a Sherwin Williams paint chip display.”
Marketer Head: “Ok, now were’re on to something. How about, Sherwin?”
Namer 2: Naw, sounds too much like Sherman and southerners don’t take cotton to the name Sherman.”
Namer 4: “But, I like the paint thing. Kinda looks like a Monet painting.”
Marketing Head: “Yea, but that kinda sound like the other guy’s Weigela My Monet™ and they have the mark, so there is no chance there.”
Namer 3: “Well since the colors are somewhat abstract, how about Picasso?”
Namer 1: “Yeah, I like that, Picasso!”
Marketing Head: “Does everyone agree?”
Namer 3: “Pretty much.”
Marketing Head: Pretty much; not absolutely?
Namers 1, 2, 3, and 4 shaking their heads in agreement. “Yeah, we like it pretty much?”
Marketing Head: “Ok, we all agree, Picasso it is!”
In the meantime, the note taker was asked to send it over to the attorney to be Trademarked. The attorney asks, “that’s it, Picasso?” Note taker, feeling a little unsure, refers to their notes and replies, pretty much; yeah, that’s it, pretty much Picasso.”
And so a name could be born.
However it was named, Proven Winners’ Pretty Much Picasso™ is a winner in my book.
The trial in my garden, Helen’s Haven, is still going on. We have yet to experience a hard frost; Pretty Much Picasso™ continues to do well.
Helen Yoest is a garden writer and coach through her business Gardening With Confidence™
Follow Helen on Twitter @HelenYoest and her facebook friend’s page, Helen Yoest or Gardening With Confidence™ Face Book Fan Page.
Helen also serves on the board of advisors for the JC Raulston Arboretum